AUCKLAND, Today: Rockit is kicking off the 2025 season with a fresh global marketing platform, a bold new value proposition, and an occasion-based strategy designed to open up brand-new product categories.
Kiwi businesses called to lead as NG&A opens doors in Auckland
AUCKLAND, Today: Neil Gaught & Associates (NG&A) has opened its first Auckland office and launched the 2025 Purpose Barometer — a nationwide check-in on how purpose shapes Kiwi business strategy and culture.
Goodnites turns bedtime into showtime
AUCKLAND, Today: Goodnites, a Kimberly Clark brand, is the go-to nighttime underwear for kids aged 4 to 12 who’ve finished potty training but still need support with bedwetting — and that’s totally normal.
Rise & Shine locks in CASETiFY and Osmosis
AUCKLAND, Today: Rise & Shine Agency is adding even more sparkle, welcoming CASETiFY and Osmosis to its premium roster of lifestyle brands.
Acton appoints Chemistry to fuel brand growth
AUCKLAND, Today: Chemistry has picked up a big win, landing the account for Acton International Marketing NZ’s Lee Kum Kee, Indomie and Golden Sun brands effective immediately.
Bird’s Eye View spreads its wings for season two
AUCKLAND, Today: Sweetshop Entertainment and Studio Local are back with more feathered chaos, as Bird’s Eye View returns for another season of backyard adventures and bird-brained fun.
Melanie Spencer up for CEO of the Year
AUCKLAND, Today: Melanie Spencer, Co-CEO and Co-Founder of Thompson Spencer, has been shortlisted for Campaign Asia-Pacific’s Women Leading Change Awards in the CEO of the Year category. She’s the only Australasian recognised!
Creativity shines
AUCKLAND, Today: The 2025 AdForum PHNX Awards shortlist is now live. This year’s entries span the globe, packed with standout creative judged by a broad panel of industry legends and rising stars.
Spring surge of members for World Out of Home
AUCKLAND, Today: The World Out of Home Organization just welcomed 14 new members, spanning various sectors and global regions. Among the new additions are eight national media owners, plus three OOH suppliers or service providers.
PrintNZ reveals Top 10 apprentices
AUCKLAND, Today: PrintNZ has announced the Top 10 contenders for the 2024 BJ Ball Print Apprentice of the Year, recognising standout talent from across Aotearoa’s print industry.
