AUCKLAND, Wednesday: Following a brand refresh, T&G Global is rolling out the Jazz apple brand’s first global marketing push with an innovative campaign created with Lachlan McPherson & Friends.
Lockdown Kiwis turn to magazines
AUCKLAND, Today: New research shows that Kiwis have turned to magazines during the pandemic, subscribing in greater numbers and spending longer with their favourite titles.
Free training
SYDNEY, Today: global ad technology company Quantcast has announced the launch of a new, free educational programme, the Quantcast Academy – open to all individuals and organisations, including students.
Through the eyes of a child
AUCKLAND, Wednesday: Big’s new tvc for boutique retirement village The Grove Orewa looks at retirement village living through the uncomplicated eyes of a child.
Hearts & Science NZ wins Red Bull pitch
AUCKLAND, Wednesday: Omnicom’s Hearts & Science NZ has unveiled a strategic alignment with Red Bull in New Zealand. There was a pitch – the incumbent was Dentsu (but the change does not affect Red Bull’s creative agency, Special).
Nescafé pitches the Pope
THE VATICAN, Today: After receiving the Papal blessing, the Nescafé official whispers, “Your Holiness, we have an offer for you. Nescafé is prepared to donate $100 million to the church if you change the Lord’s Prayer from ‘Give us this day our daily bread’ to ‘Give us this day our daily coffee.’
BBDO Worldwide enlists (and promotes) Clemenger NZ ECD
WELLINGTON, Today: Clemenger BBDO NZ ECD Brigid Alkema was today named the first ever female Kiwi to be appointed to the legendary global BBDO creative board, effectively reaffirming Wellington and New Zealand’s leadership and place in the creative world.
Lockdown hammers Outdoor traffic
AUCKLAND, Tuesday: Outdoor advertising has felt the full force of nationwide lockdown restrictions, with audience reach down by two thirds in Auckland, according to a report by Daniel Dunkley in online news site BusinessDesk.
Stuff & Designworks launch new B2B campaign
AUCKLAND, Tuesday: Stuff, with Designworks, has launched a new B2B advertising campaign that aims to “demonstrate the deep connection it has with New Zealanders”.