AUCKLAND, Thursday: dentsu Aotearoa has taken a big step – without the footprint – towards Net Zero, after working with its CXM business Davanti to implement a framework for measuring its carbon impact.
AUCKLAND, Thursday: Magazine readers are spending an average of three hours and one minute reading their favourite titles, according to a report out of Nielsen. This is up significantly from 2 hrs 11 mins in their 2021 survey results.
AUCKLAND, Today: The TVNZ-NZ Marketing Awards team, “responding to requests for more time”, is to extend this year’s entry deadline for a full week – until 5pm next Friday 3 June, with no late fee applicable.
AUCKLAND, Today: Warner Bros Discovery Australia & New Zealand have launched partnerships brand Knack, a one-stop-shop for clients seeking strategy, integration, sponsorship and creative services.
HAMILTON, Today: Leading AUNZ technology-based insights agency Perceptive is working alongside global recruitment agency Salt to raise the level of its customer experience management platform, Voice of Customer.
WELLINGTON, Today: Sports marketing agency EightyOneXand Sport New Zealand have launched a physical activity campaign to encourage nation to get moving again after Covid.
AUCKLAND, Today: oOh! Studio has transformed the streets of Auckland into a “bricktastic wonderland” for the month of May to help promote Lego Masters NZ on TVNZ.
LONDON, Today: Tribal/DDB Group Aotearoa enjoyed a stellar result at the D&AD Awards in the UK last night, taking home New Zealand’s second-ever Black Pencil, for Samsung iTest – one of only two awarded globally.
NEW YORK, Today: Special Auckland is the only NZ or Australian agency to feature in the Global Creative Rankings, released overnight – and dominated by agencies from the US Germany, Brazil, and Canada.