AUCKLAND, Today: Stuff has announced it is launching a new audio division, and has made a key hire “to spearhead growth in this rapidly accelerating area”.
Whet & forget (updated)
SYDNEY, Today: Havas AU – part of the Paris-based Havas Group – plans to run the new tvc it’s produced for Gillette’s two new razors across New Zealand and Australia.
Jaguar busts gender stereotypes
AUCKLAND, Today: Jaguar and Discovery TV have unveiled a new integrated campaign to challenge outdated gender stereotypes in the automotive industry. The activation was produced in conjunction with Special PR and Together.
MBM wins Fire & Emergency NZ pitch
AUCKLAND, Today: Fire & Emergency New Zealand has appointed MBM as its agency of record from April 2022, following a competitive pitch process in late 2021. The incumbent – for creative as well as media – was FCB Wellington.
Home Sweet Home
AUCKLAND, Tuesday: Yahoo has appointed Tama Sweetman as NZ head of sales, effective immediately. After spending 14 years in AU, Sweetman will be heading back home to Auckland for the role.
WARC global Creative 100 revealed
LONDON, Wednesday: WARC has released its Creative 100 world rankings, a benchmark celebrate creative excellence, starring the most awarded campaigns and companies in the world. NZ – apart from their direct connections to global parent companies – does not feature.
Axis 2022 is live tomorrow
AUCKLAND, Today: The Axis 2022 online awards show will be broadcast live tomorrow afternoon (Thursday 17 March), going out at 2pm, with RuPaul’s Drag Race Down Under queen Kita Mean presenting (scroll down for the link).
Today FM counts down
AUCKLAND, Today: MediaWorks’ new talk station Today FM, which goes live in just one week, has established a dedicated website (scroll down for the link).
World-first study proves influence of Large Format
AUCKLAND, Today: Leading out-of-home media company JCDecaux NZ has released the results of a world-first study conducted in partnership with global neuro-analytics company, Neuro-Insight.
