AUCKLAND, Wednesday: Tiktok For Business and Omnicom Media Group have successfully carried out a closed beta testing partnership throughout Q1 of 2021, to launch the TikTok Ads Manager platform for agencies and direct advertisers in New Zealand.
Wag the Dog
AUCKLAND, Today: Ten thousand Splore festival-goers had a new friend to party with at this year’s event, as HRV’s Harvey the Dog joined them in the mosh pit for the three-day music and lifestyle festival.
Publicis AU’s new Subway NZ billboard campaign
SYDNEY, Today: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards on main thoroughfares throughout the country.
Kargo & MikMak align
AUCKLAND, Today: Mobile ad specialist Kargo has joined forces with NYC-based e-commerce outfit MikMak to share strategies.
Pharma-capable agency launched
AUCKLAND, Today: AUNZ agency veteran Clara McLaurin has launched a new, Ponsonby-based full-service brand/comms agency, Remade, which she describes as “pharma-capable”.
Agencies tackle testicular cancer
AUCKLAND, Today: FCB, Darkhorse PR, Jockey, and Testicular Cancer NZ have produced a campaign to help kick off Testicular Cancer Awareness month (April).
Advertising. Queen’s Gambit versus the robots
A blog by DDB AUNZ regional CCO Damon Stapleton
“We tell ourselves stories in order to live.” – Joan Didion
Kiwi adman dead in England
LONDON, Today: Respected ex-Auckland media director Paul Shearman had passed away in the UK. The date of his death was not known at the time of writing, but recruitment consultant Barry Williamson, a former colleague, said it was “recently”.
Sequential Storytelling
AUCKLAND, Today: Mobile advertising expert Kargo has launched Branded Takeover Interactive, a new global ad format that aims to provide NZ advertisers with a “powerful and customisable canvas to engage their mobile audiences through sequential storytelling”.
AUNZ in Concert
AUCKLAND, Today: Melbourne creative indie Bullfrog, aided and abetted by NZ indie media shop Together, has launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality (scroll down for a detailed credits list).