Netflix eyes ads as subscriber growth slows

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LONDON, Today: With around two million fewer subscribers than predicted in Q1 2022 (and a similar shortfall expected in Q2), video streaming service Netflix is preparing to explore a new subscription layer that includes ads, according to global marketing site WARC.

Short & Sweet

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AUCKLAND, Friday: TBWA\ and Lotto’s Instant Kiwi brand are back with a humorous tvc to encourage gifting in the lead up to Mother’s Day (in a fortnight – on Sunday 8 May).

A day in the life of Michael Redwood

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WELLINGTON, Today: “Born in Glasgow, I actually had quite a Kiwi-like upbringing – lots of mountains and lakes, and a real outdoor life,” says Special Group founder Michael Redwood, in a My Net Worth interview with BusinessDesk journalist Daniel Dunkley (scroll down for the link).