AUCKLAND, Today: A team of NZ creative businesses have produced a campaign calling on the ad & media sectors to support colleagues in Eastern Europe, as the Ukrainian refugee crisis continues to grow.
Wag the Dog
AUCKLAND, Today: Colenso BBDO has crafted a Pedigree campaign to help boost the confidence and literacy of children by encouraging them to read to a dog.
The view from Kyiv
PARIS, Today: “A couple of days ago we were surprised to receive a mail from a Ukrainian agency asking about entries to the Epica Awards,” writes Epica’s Mark Tungate.
Is ad tracking over?
AUCKLAND, Thursday: “Legislation like GDPR and CCPA* has made it harder for companies to covertly collect data online, and Apple and Google have started taking a much harder line on user privacy,” according to Phantom Billstickers.
Acclaimed director joins Film Construction
AUCKLAND, Thursday: Film Construction is bringing an “exciting” new voice to the New Zealand market – Sydney-based director and photographer Michele Aboud’s work displays power, tenderness, and restraint.
dentsu-TVNZ #IsoCareKits get celebrities ‘squabbling with envy’
AUCKLAND, Thursday: Last week, dentsu Aotearoa targeted 45 influencers and content creators across Instagram and TikTok with TVNZ OnDemand Isolation Kits – “full of all the goodies Kiwis need to survive thrive while isolating”.
Kurt Sandtman & Ian Howard buy Tracta from Andy Walker
NAPIER, Today: After 30 years of trading, rural agency Tracta has announced the purchase of the business by managing director Kurt Sandtmann and advisory board member Ian Howard.
Hello World!
AUCKLAND, Today: MediaWorks, with CBD-based creative agency Hello, has launched its new style of news & talk radio, Today FM, with a nationwide marketing campaign.
Bigger is better
AUCKLAND, Today: “I am constantly surprised at how salespeople dismiss the reach of a particular publication based on their own very limited use of it,” writes real estate auctioneer Wayne Maguire in the latest edition of Stuff’s East & Bays Courier suburban newspaper.
Globox grows
HAMILTON, Today: Globox digital billboards has expanded with the appointment of lead strategist Mark Jamieson, who joins from MediaWorks where he spent 15 years as creative director and four years in sales.
