AUCKLAND, Today: A pre lockdown, four-way pitch saw CBD indie agency Platfrom29 appointed to manage National Mini Storage’s future brand, creative and media. Alphabet Soup was the main incumbent.
The Buck starts here
AUCKLAND, Today: Integrated brand agency Culture&Theory has developed a payments app for Westpac NZ subsidiary Red Bird Ventures. The agency developed the app, Buck, in collaboration with Roam Digital.
It may be nonsense, but it’s our nonsense

AUCKLAND, Sunday: “To the mediocre starting out in an industry, learning the jargon is a vital part of being able to simulate competence,” writes Paul Catmur in his latest Herald on Sunday column.
THE 2021 SHORTLIST

AUCKLAND, Friday: Clemenger Group NZ, with 44 Effies finalists between Colenso BBDO and Clemenger BBDO Wellington, top the shortlist leaderboard, announced today. DDB Aotearoa and Special Group have 15 finalists each.
Major brands join Te Reo Takeover
AUCKLAND, Today: DOOH provider Go Media has seen a sharp uptake in clients running the joint te reo/English campaigns being offered across Aotearoa on their digital network this week.
VCCP US acquires Sling & Stone NZ/AU/LA
AUCKLAND, Thursday: VCCP Business, part of VCCP New York, a global challenger network for challenger brands, has acquired Sling & Stone PR and communications agency with offices in Sydney, Auckland, and Los Angeles.
Deloitte nabs Colenso’s Wright & Salim
AUCKLAND, Today: Consultancy giant Deloitte has recruited former Colenso BBDO ECD Dan Wright and executive business director Ahmad Salim, reports Herald business writer Damien Venuto.
Paul Catmur talks to Damon Stapleton on his new life at The Monkeys
AUCKLAND, Today: Truth and Soul Inc podcaster (and Herald on Sunday columnist) Paul Catmur writes: “To get around the lockdown, Franklin Road helped equip a new sound studio on the Tawharanui Peninsula from where I have an exclusive chat to Damon Stapleton.
Hint of Winston Peters
AUCKLAND, Wednesday: Drum PR has devised a campaign build around Kiwi comedian Melanie Bracewell’s new role as a wine connoisseur for New Zealand’s Brancott Estate.
NZME & LiveRamp ready for third-party cookies phase-out
AUCKLAND, Wednesday: NZME has partnered with LiveRamp, a leading California-based data connectivity platform, to deliver advertisers an alternative to third-party cookies — available for activation today.