Pitching for business

EditorNews Make a Comment

AUCKLAND, Sunday: Herald on Sunday columnist Paul Catmur’s take on the lies we tell to win a pitch: “As a creative director in advertising, a large part of my job was to judge what would make a successful campaign for a client,” he writes.

NZ Gardener grows

EditorNews Make a Comment

AUCKLAND, Monday: NZ Gardener magazine is celebrating 77 remarkable years by debuting (yesterday) a fresh new look in a “bumper” September issue. Ed Jo McCarroll says pagination for the issue has already increased by an extra 16 pages due to the strong advertiser demand.