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McDonald’s taps AI to turn family moments into magical memories

Editor July 29, 2025News Make a Comment

AUCKLAND, Today: McDonald’s is adding some serious magic to mealtime with Magic Stories, a new AI-powered feature in the McDonald’s app (in the Netherlands). Each visit becomes a fun, animated story where your family are the stars.

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Arrivals & Departures: Eight new talents join MintHC’s expanding crew

Editor July 28, 2025A+D, News Make a Comment

AUCKLAND, Today: MintHC is growing fast, bringing in fresh talent across digital, strategy, content, web development, and client services. These new hires highlight the agency’s strong momentum and ongoing focus on delivering smart, digital-led marketing solutions for its expanding client base.
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Fantasy titles soar with Kiwi readers

Editor July 28, 2025News Make a Comment

AUCKLAND, Today: The 2025 Whitcoulls Top 100 Books List dropped today (Monday, July 28, 2025, 5:00am) with a big surprise – 25 percent of the chosen titles are fantasy. Thirty-one books are brand new, and 20 feature Kiwi authors.

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Samsung teams with Tribal for witty Z 7 campaign

Editor July 28, 2025TVCs, News Make a Comment

AUCKLAND, Friday: Tribal Aotearoa has teamed up with Samsung to launch the new Z 7 foldable series in New Zealand. Partnering with FINCH, they’ve built a bold, witty platform that challenges Gen Z’s so-called individuality.

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The Spinoff sets new benchmark for NZ engagement

Editor July 28, 2025News Make a Comment

AUCKLAND, Friday: The Spinoff has kicked off the year with a stellar first quarter (April–June 2025), securing its place as New Zealand’s top performer in audience engagement, according to Nielsen data.

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Snapchat launches new Home Safe feature

Editor July 25, 2025News Make a Comment

AUCKLAND, Today: Snapchat has introduced Home Safe, a handy new feature that lets you automatically notify a friend when you’ve arrived home – no more forgetting to send a message after a big night out.

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Skittles Cloudz launch brightens Britomart and MetService

Editor July 25, 2025News Make a Comment

AUCKLAND, Today: Auckland commuters were hit with a colour explosion at Britomart station as Skittles launched Cloudz – a soft, chewy twist on the fruity favourite that Kiwis have loved for years.
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JCDecaux launches Be Seen. Be Remembered

Editor July 25, 2025News Make a Comment

AUCKLAND, Today: JCDecaux has unveiled its refreshed brand positioning, Be Seen. Be Remembered., putting the spotlight on creating Out-of-Home campaigns that don’t just grab attention but drive strong, measurable results for advertisers.
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SCTI builds dream agency trio across the ditch

Editor July 24, 2025News Make a Comment

SYDNEY, Australia: Southern Cross Travel Insurance has locked in its agency lineup across the ditch, appointing three Sydney-based agencies to lead creative, media and PR as part of its Aussie growth push.
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Kiwi classic reborn: A Dog’s Show heads to screen

Editor July 24, 2025News Make a Comment

WELLINGTON, Today: Cameras start rolling this November on A Dog’s Show—a heartwarming Kiwi film inspired by the TV classic that once made sheepdog trialling must-watch telly across the nation.
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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

Arrivals & Departures: BcgCrave brings in a force of enthusiasm

December 1, 2025 | By Editor

AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia. Read more

Arrivals & Departures: numero welcomes new head of SEO

November 28, 2025 | By Editor

AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search. Read more

Arrivals & Departures: Liam Norris joins FCB with energy, drive and fresh ideas

November 26, 2025 | By Editor

AUCKLAND, Today: FCB Aotearoa has welcomed Liam Norris as Strategy Director, adding more momentum after strong growth and a steady run of new business and expanded client partnerships. Read more

Arrivals & Departures: Teresa Ly steps in to lead Vevo sales across ANZ

November 25, 2025 | By Editor

AUCKLAND, Today: Vevo has brought on Teresa Ly as its new Head of Sales for Australia and New Zealand, strengthening its commercial push across both fast-growing markets. Read more

Arrivals & Departures: Bastion adds Penny Fowler to advisory lineup

November 25, 2025 | By Editor

AUCKLAND, Today: Bastion has welcomed Penny Fowler to its Advisory Board, strengthening the agency’s leadership with one of Australia’s most respected business and community voices. Read more

Arrivals & Departures: Leif Stromnes joins Saatchi & Saatchi as new CSO

November 21, 2025 | By Editor

AUCKLAND, Today: Saatchi & Saatchi Australia and New Zealand have appointed Leif Stromnes as Chief Strategy Officer, a key role shaping the agency’s long-term strategic direction. Read more

Arrivals & Departures: Stuff Digital adds key new strategic leader

November 19, 2025 | By Editor

AUCKLAND, Today: Stuff Group has appointed commercial strategist Anne Lipsham as Director of Trade Marketing for Stuff Digital, stepping into the newly created role. Read more

Arrivals & Departures: Vistar Media grows its NZ team with Josh Turney

November 18, 2025 | By Editor

AUCKLAND, Today: Vistar Media has appointed Josh Turney as Account Director, Demand, strengthening its New Zealand presence as part of the wider T-Mobile Advertising Solutions group. Read more

Arrivals & Departures: TVNZ farewells Jenny-May Clarkson after 20-year career

November 13, 2025 | By Editor

AUCKLAND, Today: TVNZ has confirmed it will refresh Breakfast in 2026, with Jenny-May Clarkson set to leave her role as co-host. Read more

Arrivals & Departures: Global strategist Simon Wassef joins M+C Saatchi as Group CSO

November 13, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, a new role designed to boost the Group’s leadership strength and strategic firepower across the region. Read more

Arrivals & Departures: Former Howatson+Company leader Jeremy Hogg steps into top creative role at M+C Saatchi

November 6, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has added more creative firepower with the appointment of Jeremy Hogg as National Executive Creative Director, bolstering its leadership across Australia and New Zealand. Read more

Arrivals & Departures: Bastion Shine boosts its comms and experience team

November 4, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division. Read more

Arrivals & Departures: One Plus One welcomes Liz Holt to partnership, adds Elle Grace to senior team

October 24, 2025 | By Editor

AUCKLAND, Today: One Plus One Communications has announced Liz Holt as a new shareholding partner, following the agency’s strongest year yet and recognising her major contribution since joining the team. Read more

Arrivals & Departures: End of an era as Nanette Miles prepares to exit Toybox

October 24, 2025 | By Editor

AUCKLAND, Today: After nearly four decades in the industry, Toybox Managing Director and Executive Producer Nanette Miles has announced she’ll step down in early 2026, closing an incredible chapter for the Auckland-based production house. Read more

Arrivals & Departures: Disruption just got four times louder

October 24, 2025 | By Editor

AUCKLAND, Today: TBWA\New Zealand has added four senior hires across strategy and business management, continuing its momentum after major client wins and being named Most Effective Agency of the Year at the 2024 Effie Aotearoa Awards. Read more

Arrivals & Departures: Georgia Coleman brings heart and strategy to Tonic

October 22, 2025 | By Editor

AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong growth and a rapidly expanding trans-Tasman footprint. Read more

Arrivals & Departures: Sam Harris joins 81 Media to sharpen strategy and lift performance

October 21, 2025 | By Editor

AUCKLAND, Today: 81 Media has welcomed Sam Harris as Partner and Head of Technology and Performance, bringing a wealth of experience in data-driven strategy and digital innovation. Read more

Arrivals & Departures: Jo Hempstead embraces NZME’s vision for innovation and excellence

October 20, 2025 | By Editor

xAUCKLAND, Today: NZME has appointed Jo Hempstead as its new Chief Financial Officer, adding a wealth of experience from retail, tech, and media to the executive team. Read more

Arrivals & Departures: Colenso hires strategist with curiosity that keeps everyone sharp

October 16, 2025 | By Editor

AUCKLAND, Today: Colenso has welcomed James Bennett as Group Planning Director and Deputy Head of Planning, following seven years at Wieden+Kennedy London, working with brands like Sainsbury’s, Samsung, Formula 1, and Nike. Read more

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