AUCKLAND, Today: McDonald’s is adding some serious magic to mealtime with Magic Stories, a new AI-powered feature in the McDonald’s app (in the Netherlands). Each visit becomes a fun, animated story where your family are the stars.
Arrivals & Departures: Eight new talents join MintHC’s expanding crew
AUCKLAND, Today: MintHC is growing fast, bringing in fresh talent across digital, strategy, content, web development, and client services. These new hires highlight the agency’s strong momentum and ongoing focus on delivering smart, digital-led marketing solutions for its expanding client base.
Fantasy titles soar with Kiwi readers
AUCKLAND, Today: The 2025 Whitcoulls Top 100 Books List dropped today (Monday, July 28, 2025, 5:00am) with a big surprise – 25 percent of the chosen titles are fantasy. Thirty-one books are brand new, and 20 feature Kiwi authors.
Samsung teams with Tribal for witty Z 7 campaign
AUCKLAND, Friday: Tribal Aotearoa has teamed up with Samsung to launch the new Z 7 foldable series in New Zealand. Partnering with FINCH, they’ve built a bold, witty platform that challenges Gen Z’s so-called individuality.
The Spinoff sets new benchmark for NZ engagement
AUCKLAND, Friday: The Spinoff has kicked off the year with a stellar first quarter (April–June 2025), securing its place as New Zealand’s top performer in audience engagement, according to Nielsen data.
Snapchat launches new Home Safe feature
AUCKLAND, Today: Snapchat has introduced Home Safe, a handy new feature that lets you automatically notify a friend when you’ve arrived home – no more forgetting to send a message after a big night out.
Skittles Cloudz launch brightens Britomart and MetService
AUCKLAND, Today: Auckland commuters were hit with a colour explosion at Britomart station as Skittles launched Cloudz – a soft, chewy twist on the fruity favourite that Kiwis have loved for years.
JCDecaux launches Be Seen. Be Remembered
AUCKLAND, Today: JCDecaux has unveiled its refreshed brand positioning, Be Seen. Be Remembered., putting the spotlight on creating Out-of-Home campaigns that don’t just grab attention but drive strong, measurable results for advertisers.
SCTI builds dream agency trio across the ditch
SYDNEY, Australia: Southern Cross Travel Insurance has locked in its agency lineup across the ditch, appointing three Sydney-based agencies to lead creative, media and PR as part of its Aussie growth push.
Kiwi classic reborn: A Dog’s Show heads to screen
WELLINGTON, Today: Cameras start rolling this November on A Dog’s Show—a heartwarming Kiwi film inspired by the TV classic that once made sheepdog trialling must-watch telly across the nation.
