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TBWA\NZ takes Gold at 2025 APAC Effies

Editor September 24, 2025News Make a Comment

AUCKLAND, Today: TBWA\New Zealand has scored big at the 2025 APAC Effie Awards, nabbing one of only 12 Gold Effies across the region – and the sole Gold for New Zealand.
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New Zealand’s Out of Home industry launches knOOH in major measurement leap

Editor September 24, 2025News Make a Comment

AUCKLAND, Today: New Zealand’s Out of Home Media Industry has unveiled knOOH, a landmark step in audience measurement, delivering the country’s first unified AMS (Audience Measurement System).
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TVNZ unveils co-viewing model for TVNZ+ streaming

Editor September 23, 2025News Make a Comment

AUCKLAND, Today: TVNZ will roll out its co-viewing audience model next month, giving advertisers and agencies a clearer picture of the true scale of TVNZ+ streaming audiences on connected TVs.

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New World and DDB Aotearoa launch Certified Wonderful to hero butchers

Editor September 23, 2025TVCs, News Make a Comment

AUCKLAND, Today: DDB Aotearoa and New World have teamed up for Certified Wonderful – an integrated campaign that shines a spotlight on New World’s skilled butchers while reinforcing its reputation for fresh, quality meat.

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Whau Foundation partners with Run on campaign launch

Editor September 23, 2025News Make a Comment

AUCKLAND, Today: Run Aotearoa has teamed up with the Whau Mental Health Research Foundation on a bold new appeal, setting out to raise $50,000 by World Mental Health Day on 10 October 2025.
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Arrivals & Departures: Luke Farmer joins Bastion Shine as new Managing Director

Editor September 22, 2025A+D, News Make a Comment

AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers.

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Specsavers appoints Ogilvy PR across Australia and New Zealand

Editor September 22, 2025News Make a Comment

MELBOURNE, Today: Specsavers has chosen Ogilvy PR as its new earned communications partner across Australia and New Zealand, consolidating its PR activity into one agency.
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Spark shows life’s better with a powerful network

Editor September 22, 2025TVCs, News Make a Comment

AUCKLAND, Today: Spark has teamed up with Colenso on a fresh brand campaign that celebrates how life feels better with a powerful network. It also marks the launch of Spark’s new positioning: It’s better with Spark.

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One million minutes to move for Diabetes NZ

Editor September 22, 2025News Make a Comment

AUCKLAND, Today: Aotearoa is being challenged to get moving this November, as Diabetes NZ launches its first-ever One Million Minutes of movement campaign.

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Colenso BBDO takes the crown at BOTAB’s 16th showdown

Editor September 19, 2025News Make a Comment

AUCKLAND, Today: The Battle of the Ad Bands (BOTAB) turned 16 last night and celebrated in style at Galatos, with balloons, streamers and a setlist packed full of singalong pop hits.
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TVCs of the week

 

 

 

Arrivals & Departures

Arrivals & Departures: One Plus One adds one, promotes two

March 27, 2026 | By Editor

AUCKLAND, Today: One Plus One Communications has added Kate Yule to the team as Senior Account Executive, while also promoting Sydnee Krum and Emily Hill in a strong start to the year. Read more

Arrivals & Departures: Together appoints Josh Hogg to new strategy role

March 27, 2026 | By Editor

AUCKLAND, Today: Independent media agency Together has appointed Josh Hogg as General Manager – Strategy, adding a newly created role as the business continues to grow. Read more

Arrivals & Departures: Peter Filopoulos joins Bastion for experience expansion

March 24, 2026 | By Editor

AUCKLAND, Today: Bastion is bolstering its experience offer with the appointment of Peter Filopoulos as Managing Director, Experience, with the senior industry figure set to start in early April. Read more

Arrivals & Departures: Jesse James brings his visual flair to The Sweetshop

March 18, 2026 | By Editor

AUCKLAND, Today: The Sweetshop New Zealand has welcomed Jesse James McElroy to its local roster, adding a director known for sharp comedy, strong visual craft and a style that knows how to get noticed. Read more

Arrivals & Departures: dentsu ANZ brings in Danica Bellchambers for top data and AI role

March 17, 2026 | By Editor

AUCKLAND, Today: dentsu ANZ has named Danica Bellchambers as its new Chief Data & Technology Officer, starting 11 May, as it sharpens its focus on using data, technology and AI to drive stronger client results. Read more

Arrivals & Departures: Thrive taps former DDB global chairman Marty O’Halloran

March 13, 2026 | By Editor

SYDNEY / AUCKLAND, Today: Marty O’Halloran, former Global Chairman of DDB Worldwide, has joined Thrive PR and Communications AU/NZ in a strategic advisory role, marking a significant step in the agency’s next phase of growth. Read more

Arrivals & Departures: Analytic Partners appoints Andy Ford to senior APAC role

March 10, 2026 | By Editor

AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President. Read more

Arrivals & Departures: Kasper Häggström joins EXIT with distinctive Scandinavian edge

March 6, 2026 | By Editor

AUCKLAND, Today: Kasper Häggström has joined the EXIT roster, bringing his distinct Scandinavian humour to commercials. Read more

Arrivals & Departures: One Plus One grows with senior Wellington hire, Esther Robinson

March 4, 2026 | By Editor

AUCKLAND, Today: Auckland-based independent agency One Plus One Communications is expanding south, appointing Esther Robinson as Director of Government Relations and officially launching a Wellington presence alongside a dedicated Government Relations offering. Read more

Arrivals & Departures: Sling & Stone signals future focus with NZ leadership change

March 3, 2026 | By Editor

AUCKLAND, Today: A leadership shift is underway at Sling & Stone, with Sian Church stepping down as Head of New Zealand after seven years steering the local operation. Read more

Honouring the Legacy of Jim Wilson

March 2, 2026 | By Robin McDonnell

AUCKLAND, Today: Phantom Billstickers is deeply saddened to share the news that our founder — Jim Wilson has passed away peacefully in his sleep, of natural causes.  Read more

Arrivals & Departures: Flying Fish signs new director Charlotte Evans for New Zealand

February 25, 2026 | By Editor

AUCKLAND, Today: Flying Fish has added director Charlotte Evans to its roster for representation in New Zealand, bringing a filmmaker known for blending cinematic craft with emotionally grounded storytelling. Read more

Arrivals & Departures: Sam Casey appointed Head of Performance at Thompson Spencer

February 25, 2026 | By Editor

AUCKLAND, Today: Thompson Spencer has brought Sam Casey on board as Head of Performance, boosting its integrated media muscle as the agency keeps gaining momentum across local and international work. Read more

Arrivals & Departures: McCann strengthens integration with key appointments

February 24, 2026 | By Editor

AUCKLAND, Today: McCann Group New Zealand is reshaping its leadership as it pushes deeper into integration, appointing Zac Stephenson as Managing Director, Media and promoting Terri Collier to the new group role of Chief Client Officer. Read more

Arrivals & Departures: Unbound sets new leadership direction

February 24, 2026 | By Editor

AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth. Read more

Arrivals & Departures: Joanne Norton joins Bastion as managing director of insights

February 24, 2026 | By Editor

AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang. Read more

Arrivals & Departures: Jacqui Loates-Haver returns to lead Kia Ora magazine

February 20, 2026 | By Editor

AUCKLAND, Today: Are Media has brought Jacqui Loates-Haver back to helm Kia Ora, Air New Zealand’s flagship inflight magazine, kicking off a fresh chapter for the long-running title. Read more

Arrivals & Departures: Anthem strengthens team with two hires

February 17, 2026 | By Editor

AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth. Read more

Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth

February 17, 2026 | By Editor

AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton. Read more

Arrivals & Departures: Havas appoints Olly Taylor as Group Chief Strategy Officer

February 12, 2026 | By Editor

AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for the Group, leading strategy across both creative and media agencies under the Village model. Read more

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

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