It’s the little wins that make life big

Editor TVCs, News Leave a Comment

Ogilvy & Mather and Sealord have launched a new campaign, the first after being appointed as the company’s lead agency, trans-Tasman. These are also the first executions developed using the brand’s new creative platform, Savour the Little Wins, and shot by The Sweet Shop. 

Arrivals & Departures: Return of a comms star

Editor A+D, News Leave a Comment

MediaWorks has appointed Charlotte McLauchlan as group head of communications: In this role, McLauchlan will oversee external communications, corporate affairs and internal communications for the group, which includes TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, and RadioLIVE; a network of websites including 3news.co.nz and 3NOW, and a family of mobile and tablet apps.

Xmas comes early for Y&R winner’s surf bunny

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APN Outdoor has named its first winners in its four-week campaign to promote its premium network of large format roadside billboard. Y&R Media’s Dorota Girdleston won the big prize, while Kate McDowell from Zenithoptimedia and Courtney Barnett from FCB Media won backup prizes.