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Arrivals & Departures: Media heavyweights join Thompson Spencer to drive trans-Tasman growth

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: Independent full-funnel agency Thompson Spencer has boosted its media team, adding three seasoned experts from OMD, MBM and EssenceMediacom to strengthen its trans-Tasman media capability.
READ MORE

Ad-Vantage Media launches new Maioro Street digital

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: New Zealand’s longest-running independent Out-of-Home provider, Ad-Vantage Media, is moving further into the digital space, launching its newest offering on Maioro Street in Mt Roskill.
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Don’t read this – Jetstar’s reverse psychology sale

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: Jetstar and Thinkerbell Aotearoa put reverse psychology to the test with a cheeky activation daring Kiwis to do exactly what they were told not to.

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No pressure, just popcorn – The Police recruitment drive with a twist

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: New Zealand Police and agency EightyOne have unveiled a recruitment tool with a twist — and popcorn. It’s an eye-catching way to spark interest in policing while giving potential recruits a taste of the job.
READ MORE

FreshChoice dashes into homes with new DoorDash delivery

Editor August 13, 2025News Make a Comment

AUCKLAND, Today: FreshChoice has joined DoorDash, making it easier than ever for Kiwis to get groceries delivered straight to their door – no more long supermarket trips on a busy Sunday.

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Arrivals & Departures: Advertising is a team sport – Toby Talbot wraps up Ogilvy role

Editor August 13, 2025A+D, News Make a Comment

AUCKLAND/SYDNEY, Today: Ogilvy has confirmed ANZ Chief Creative Officer Toby Talbot is wrapping up his role this week, bringing to a close more than three and a half years with the agency.
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The Marketing Club and SMK launch new era of flexible marketing education

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: Marketers across Australia and New Zealand will soon have easier access to professional development thanks to a new partnership between grassroots community The Marketing Club (TMC) and digital training provider SMK.

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Musashi takes Energy Amplified to the road in NZ first

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: Auckland commuters are in for a treat as Musashi and MediaWorks unveil New Zealand’s first fully LED-wrapped bus — a bold new way to showcase Musashi’s Energy Amplified brand line on the move.
READ MORE

Bitcoin buys its way onto NZ billboards

Editor August 12, 2025News Make a Comment

AUCKLAND, Today: A billboard campaign in Christchurch has been paid for entirely in Bitcoin — possibly a world first. Localcoin ATM, New Zealand’s fastest-growing crypto ATM provider, teamed up with Jolly Billboards to make it happen.
READ MORE

Wealthpoint appoints Chemistry to spark growth and online transformation

Editor August 11, 2025News Make a Comment

AUCKLAND, Today: Chemistry has teamed up with Wealthpoint, New Zealand’s leading adviser-owned financial advice and insurance network, to drive a major digital overhaul and fuel bold membership growth goals.

READ MORE
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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: McCann strengthens integration with key appointments

February 24, 2026 | By Editor

AUCKLAND, Today: McCann Group New Zealand is reshaping its leadership as it pushes deeper into integration, appointing Zac Stephenson as Managing Director, Media and promoting Terri Collier to the new group role of Chief Client Officer. Read more

Arrivals & Departures: Unbound sets new leadership direction

February 24, 2026 | By Editor

AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth. Read more

Arrivals & Departures: Joanne Norton joins Bastion as managing director of insights

February 24, 2026 | By Editor

AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang. Read more

Arrivals & Departures: Jacqui Loates-Haver returns to lead Kia Ora magazine

February 20, 2026 | By Editor

AUCKLAND, Today: Are Media has brought Jacqui Loates-Haver back to helm Kia Ora, Air New Zealand’s flagship inflight magazine, kicking off a fresh chapter for the long-running title. Read more

Arrivals & Departures: Anthem strengthens team with two hires

February 17, 2026 | By Editor

AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth. Read more

Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth

February 17, 2026 | By Editor

AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton. Read more

Arrivals & Departures: Havas appoints Olly Taylor as Group Chief Strategy Officer

February 12, 2026 | By Editor

AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for the Group, leading strategy across both creative and media agencies under the Village model. Read more

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

Arrivals & Departures: BcgCrave brings in a force of enthusiasm

December 1, 2025 | By Editor

AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia. Read more

Arrivals & Departures: numero welcomes new head of SEO

November 28, 2025 | By Editor

AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search. Read more

Arrivals & Departures: Liam Norris joins FCB with energy, drive and fresh ideas

November 26, 2025 | By Editor

AUCKLAND, Today: FCB Aotearoa has welcomed Liam Norris as Strategy Director, adding more momentum after strong growth and a steady run of new business and expanded client partnerships. Read more

Arrivals & Departures: Teresa Ly steps in to lead Vevo sales across ANZ

November 25, 2025 | By Editor

AUCKLAND, Today: Vevo has brought on Teresa Ly as its new Head of Sales for Australia and New Zealand, strengthening its commercial push across both fast-growing markets. Read more

Arrivals & Departures: Bastion adds Penny Fowler to advisory lineup

November 25, 2025 | By Editor

AUCKLAND, Today: Bastion has welcomed Penny Fowler to its Advisory Board, strengthening the agency’s leadership with one of Australia’s most respected business and community voices. Read more

Arrivals & Departures: Leif Stromnes joins Saatchi & Saatchi as new CSO

November 21, 2025 | By Editor

AUCKLAND, Today: Saatchi & Saatchi Australia and New Zealand have appointed Leif Stromnes as Chief Strategy Officer, a key role shaping the agency’s long-term strategic direction. Read more

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