AUCKLAND, Today: M+AD threw the cat among the pigeons yesterday with our dangerous suggestion that The Radio Bureau should take the odd support ad in the trade media, rather than blow the entire Radio Awards budget on a full-page ‘congrats’ ad in the Herald.
Tout de Suite
AUCKLAND, Thursday: Britomart-based Adhesive PR has been appointed as Hootsuite’s PR agency in Australia and New Zealand. Hootsuite is a global social media management platform, headquartered in Canada, with a base in Australia.
Radio go-slow
AUCKLAND, Today: The 2020 NZ Radio Awards winners will be unveiled tomorrow (Friday) at noon – with a live video link from awards website (scroll down for the link).
On The Road Again
AUCKLAND, Today: New data from oOh!media suggests that Kiwis are on the move again, getting out and about while looking forward to socialising and shopping.
$28m reduction (updated)
AUCKLAND, Today: TVNZ is to shave 10% off its rate card for the July-September quarter to support agencies grappling with the fallout from Covid-19.
DAN strengthens global creative offering
AUCKLAND, Today: BC&F Dentsu NZ has welcomed changes to the Dentsu Aegis Network’s global management structure – although the local arm of the agency is not directly involved.
‘We Want Kiwis’
AUCKLAND, Today: Getty Images has launched a creative bursary, with grants of US$2000 available globally – specifically including NZ – to support the worldwide creative community as they grapple with challenges posed by Covid-19.
A Gamechanger?
AUCKLAND, Today: Parnell full-service creative agency Rainger and Rolfe has launched Ask The Navigator – a new service to help creative businesses struggling with the challenges of Covid-19.
Partners in Data
AUCKLAND, Tuesday: Eyeota, a leading global audience technology platform enabling the intelligent use of data, has announced an expansion of a “strong, collaborative” partnership with Equifax in New Zealand.
The TikTok Effect (updated)
AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred Talent – to launch their AW20 collection and celebrate NZ Music Month with the release of NZ hip-hop duo eleven7four’s major debut single.