AUCKLAND, Today: VMLY&R has retained the Accident Compensation Corporation account as the creatives services lead, plus it has been appointed as their new media buying agency.
AUCKLAND, Today: NZ’s daily newspaper readership inched steadily upwards in the latest Nielsen (Q4 20 – Q1 21), reaching a total of 1,290,000 readers daily (against 1,254,00 in the previous measurement period).
AUCKLAND, Thursday: Most monthlies recorded small readership increases in the latest Nielsen survey period (Q4 20 – Q1 21). Avenues, Deals On Wheels, Motorhomes, NZ Gardener, Lifestyle Block, Horse & Pony, Reader’s Digest, and House & Garden were up.
AUCKLAND, Thursday: Australian broadcaster Sports Entertainment Network has lined up NZ cricket stars Brendon McCullum and Ian Smith to front its New Zealand sports radio station SENZ, with a launch planned for next month.
AUCKLAND, Thursday: NZME has partnered with search engine optimisation company Pure SEO, aiming “to provide Kiwi advertisers with expert advice and tools to improve their ranking” on search results pages.
AUCKLAND, Today: Fergus Job Software has – without a pitch – appointed full-service Freemans Bay indie Republik to manage its business here in New Zealand, Australia and the United Kingdom.