Glossover

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AUCKLAND, Monday: NZME popular lifestyle magazine Viva (runs in the NZ Herald Wednesdays) is going glossy – giving New Zealand readers a high quality, glossy lifestyle magazine filling a gap in the New Zealand magazine market.

From WAATBP to HAATBP and back again

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NEW YORK, Last Night: Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s “continued lack of diversity”*, The One Club for Creativity has rebranded its annual Here Are All The Black People multicultural conference back to its original name: Where Are All The Black People?

Bas Remembered

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AUCKLAND, Monday: Kiwi art director Basil Christensen – a creative legend at Ogilvy (and elsewhere) – died yesterday after suffering a heart attack.

Chance of a Lifetime

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AUCKLAND, Monday: It has been an epic few months for five rugby hopefuls who took part in 2nd Chance Charlie, a reality show devised for 2degrees by TBWA and created in partnership with Three which offered contenders their second chance at Super Rugby stardom.

Loud & Proud

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AUCKLAND, Monday: Shout Media has added Mac Hepburn to its agency sales team. “Mac is ideal for the role with agency experience at FCB, and media suppler experience with NZME,” said sales director Jan Sergel.

DDB updates Near Miss

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AUCKLAND, Today: For Rail Safety Week, DDB, KiwiRail and Tracksafe NZ are building on last year’s Near Miss Memorials with a new campaign to reinforce the impact near misses have on Kiwi train drivers.

Publicis launches MSL PR NZ

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AUCKLAND, Today: Publicis Groupe is expanding its offering in New Zealand, launching their global PR and integrated comms network MSL – and appointing Saatchi’s head of PR & social, Isobel Kerr-Newell, as MD.

House Party

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AUCKLAND, Friday: NZME has created new campaign for the NZ Herald, which aims to communicate the newspaper’s editorial goals to potential readers.