AUCKLAND, Tuesday: CBD-based behavioural agency NeuroSpot has tapped into the wonders of neuroscience to optimise the performance of Trustpower’s We’ve Got The Time campaign.
Single agency recipe
AUCKLAND, Tuesday: Goodman Fielder has awarded its full portfolio of brands to a single creative agency, DDB New Zealand. The move follows a competitive pitch and will see DDB working across more than 10 leading brands including Vogel’s and Molenberg, Meadow Fresh, Puhoi Valley, Yoplait, Chelsea and Edmonds.
Chick Flicks
AUCKLAND, Tuesday: In February, Burger King and Pitchblack convinced the beef-loving town of Bulls to try the new plant-based Rebel Whopper. In the first six weeks after launch, sales were +87% above sales forecast and, with the burger selling out momentarily in some restaurants, it would become one of BK’s most successful launches.
Ad rules updated
AUCKLAND, Today: The Guide on Election & Referenda Advertising has been updated to reflect the new date for the New Zealand 2020 General Election.
True defies Covid trend
AUCKLAND, Today: Independent agency True has boosted its crew with four new appointments across strategy, client management, content production and creative technology.
Stanley St wins ITM
AUCKLAND, Today: Stanley St has been appointed as the new creative agency for building materials supplier ITM, following a competitive pitch.
Covid extension kicks in
AUCKLAND, Today: The Comms Council has announced an extension to the dates of the 2020 NZ Effie Awards, due to the current Covid-19 restrictions.
Silence is Golden
SINGAPORE, Yesterday: Dentsu’s Moment Against Silence campaign for Movember (already a winner at the Comms Council Pressie Awards) has won Gold & Silver at the APAC Festival of Media.
Gold Diggers
SINGAPORE, Friday: Thursday night saw the APAC Festival of Media Awards held virtually over a live streamed event across the Asia Pacific region.
