BRISBANE, Tuesday: Queensland University of Technology marketing professor Gary Mortimer says the decision-makers who decided to kill the Holden brand overlooked one of the company’s priceless assets – nostalgia.
Beat the fire
AUCKLAND, Today: FCB helped Fire & Emergency NZ to launch Escape Week, which ran last week (Sunday to Saturday) aiming to convince Kiwis to proactively plan an escape from their home if a fire were to break out.
Oldster aid
AUCKLAND, Today: Freemans Bay-based full-service agency Contagion has created a new campaign for NZ charity Spend My Super.
Fedyszyn’s choice
AUCKLAND, Today: Loupe Agency photographer/director Fraser Chatham has been selected as part of the 2020 Axis judging panel.
Out of gas (Updated)
AUCKLAND, Today: FCB has crafted a new campaign for Mercury, calling on New Zealanders to “kiss oil goodbye”.
Growth. Not snake oil
AUCKLAND, Today: Stuff newspaper & partnerships GM Ben Rose left last month to establish The Growery, a business that focuses on revenue growth for NZ corporates. How’s it going outside the mainstream?
Direct debit
AUCKLAND, Today: Tickets are on sale now for next Thursday’s (27 Feb) 2019 New Zealand Direct Marketing Awards – they cost $225+gst (scroll down for the link).
More ‘manpower’! (Updated)
AUCKLAND, Today: The coronavirus will cause a further 0.5% fall in NZ’s GDP, and overall visitor numbers to drop by 10% over the next two months, according to United Media Solution – a Chinese ad agency which long taken a special interest in NZ.
