Boyd PR wields Excalibur

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AUCKLAND, Tuesday: Newmarket-based Boyd PR has been shortlisted for The Holmes Report’s 2019 APAC Sabre Awards in two categories for its Mazda NZ WOW [World of Wearable Arts] My Town campaign.

WPP creates New World omnichannel experience

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AUCKLAND, Today: WPP’s AKQA design agency has unveiled a new ecommerce platform for New World, creating a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.

YoungShand/Film Construction’s global hit

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PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.

Kiwis fly to out-of-home powwow

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SYDNEY, Today: NZ outdoor specialists JCDecaux, VMO, Lumo, Shout Media, VMO and Phantom Bill Stickers are among the Kiwi guests attending AdTech: OOH Sydney, which gets underway at Hoyts Broadway in one month – on Wednesday 11 September.