AUCKLAND, Today: The Post is dropping its paywall and slashing digital subscription prices to mark two years since relaunch—and some serious subscriber growth.
Taboola and Otago Daily Times sign record renewal in ANZ
AUCKLAND, Today: Taboola has extended its partnership with the Otago Daily Times, locking in a new six-year deal with Dunedin-based publisher Allied Press.
ThinkTV campaign tackles The TV Advertising Paradox head-on
AUCKLAND, Today: ThinkTV has launched a bold new campaign reminding marketers why TV still packs a punch, even as ad spend shifts and industry myths persist.
Havas wins Chupa Chups and Mentos brief across AUNZ
AUCKLAND, Today: Havas Media Network has come out on top in a competitive pitch for Perfetti Van Melle’s media account across Australia and New Zealand.
PEDIGREE® helps pet parents spot the porkies with new Lie Detector
AUCKLAND, Today: PEDIGREE® and Colenso BBDO have launched the Lie Detector—a fun, voice-activated gadget that helps pet parents figure out if their dog is really hungry… or just faking it.
Kiwi Mobile’s latest campaign walks the talk
AUCKLAND, Today: Kiwi Mobile has launched its latest brand campaign via True, marking the first creative drop since winning a competitive pitch at the end of 2024.
WPP makes major AI move with InfoSum deal
AUCKLAND, Today: WPP has acquired InfoSum, a leading data collaboration platform, in a move set to supercharge its AI-powered marketing capabilities through GroupM, its media investment group.
Chemistry’s Keep the Flow gets Webby spotlight
AUCKLAND, Today: Chemistry has been named an honouree in the Websites and Mobile Sites category at the 29th Annual Webby Awards for its Keep The Flow project with Digital Arena.
Mars United Commerce drops fourth retail media report
AUCKLAND, Today: Mars United℠ Commerce, part of Publicis Groupe, has dropped the fourth ANZ Retail Media Report Card, offering a fresh benchmark of retail media networks across Australia and New Zealand.
Spotify opens new doors for NZ video creators
AUCKLAND, Today: Spotify video keeps rising, with over 250 million users streaming a video podcast. The platform’s now focused on improving the viewing experience and helping creators get discovered.
