AUCKLAND, Saturday: Tourism New Zealand has appointed global network Mindshare as its media agency partner, after a pitch. The business is worth NZ$35 million per year.
Metal galore for NZ at AWARD
SYDNEY, Last night: NZ entrants performed above their weight at Australia’s AWARD Awards – with four Gold Pencils apiece going to Clemenger BBDO Wellington, DDB Group NZ and FCB NZ. In addition, FCB NZ’s Lennie Galloway and Thomas Gledhill were named Creative Team of the Year.
Marketing Awards entry call
AUCKLAND, Today: The Marketing Association has issued its entry call for the TVNZ-NZ Marketing Awards. Entries close at 5pm on Friday 17 May.
Pitchblack launches new Meadow Fresh brand platform
AUCKLAND, Thursday: Creative content shop Pitchblack Partners has engineered a new campaign for Meadow Fresh that aims to explore the embracing of vulnerability, and “having the courage to let our kids have experiences that enable them to grow”.
Arrivals & Departures: oOh! taps two
AUCKLAND, Today: oOh!media has appointed two senior executives to continue its growth in the New Zealand market following the acquisition of AdShel. The sales leadership team has been bolstered with a new member, and the welcome return of another.
Tokyo Dry & DDB remake Dave Dobbyn classic
AUCKLAND, Today: Kiwi music legend Dave Dobbyn’s 1986 hit Slice of Heaven is the inspiration behind Steinlager Tokyo Dry’s latest campaign, a recreation of this iconic New Zealand song in a uniquely Japanese way.
Advertisers call on Government to take lead on social media standards
AUCKLAND, Today: The Commercial Communications Council and Association of New Zealand Advertisers have written jointly to the Prime Minister asking that Government actively address local regulatory solutions and encourage a coordinated international response by political leaders to ensure social media platforms are good corporate actors.
Sky stays with DDB
AUCKLAND, Today: The Sky account remains with DDB after the client met with other agencies, according to an unconfirmed report in Stop Press. The other agencies Sky consulted are said to be True and TBWA.
Not offensive. Just lame!
AUCKLAND, Today: Burger King agency VMLY&R has remained stoically silent in the face of the global media slaverings directed at their ‘racist’ 8sec social media ad for BK’s Vietnamese sweet chilli tendercrisp burger.
Arrivals & Departures: Sweet deal
AUCKLAND, Today: One of NZ’s biggest confectionary marketers Mondelez International has lured Aucklander William Papesch back home to head up its local marketing team.
