FCB and not-for-profit charity Keep New Zealand Beautiful have launched an anti-litter campaign, fronted by a new kind of Mother Nature – a no-nonsense Kiwi character known as ‘Mama Nature’.
The Herald, Sunday Star-Times, The Press, ODT dominate big news show
Finalists for the NZ Voyager Newspaper of the year, just announced, include last year’s winner The Weekend Herald, as well as the Sunday Star Times, The Press, Otago Daily Times and The New Zealand Herald for newspapers with a 30,000+ circulation.
Reporter shines light on Comm Games adbreak swifty
Adbreaks during sports events at the Commonwealth Games are now shorter than usual, and playing only in natural gaps, says TVNZ’s chief corporate comms GM Georgie Hills (not in a release, as you might expect, but in an interview with Sunday News reporter Kirsty Lawrence).
Y&R NZ CEO/CCO Josh Moore steps down
Y&R New Zealand Friday announced that CEO/CCO Josh Moore has resigned and “will leave the agency to pursue a new opportunity”.
Dine & Colenso create face time with furry friends (Updated)
Dine petfood has launched a new product backed by a global through-the-line campaign from Colenso BBDO, and a tvc shot by Robber’s Dog director Adam Stevens.
Why adblockers can’t touch radio
The NZ radio sector is, not unreasonably, reminding ad & media professionals of the bleedin’ obvious – that radio has always enjoyed a very low level of ad avoidance compared to other media.
The ‘Uber of Public Relations’ arrives in NZ
Thrive PR launches lingerie campaign in NZ
Auckland PR firm Thrive is managing the New Zealand end of a new global campaign for leading lingerie & underwear brand Triumph, which developed the creative in collaboration with international integrated communications agency VCCP London.
Getty Images & TVNZ unveil global distribution deal
TVNZ has signed an exclusive partnership deal with Getty Images to license and distribute its news/doco/feature video clips around the world, bringing the broadcaster’s collection to a larger international market.
Global honour for Colenso’s Burger King campaign (Updated)
A Burger King campaign titled Backyard Burger King has won a place on the prestigious WARC 100 list which measures and awards the 100 most effective advertisements in the world each year.