AUCKLAND, Friday: Smartphone marketer Oppo has hired 5th year law and arts student Lucy Clarke for three months in a fulltime influencer marketing role – thought to be a first in NZ.
Jeff Bezos – a decent American
SEATTLE, Saturday: For those who love the weight and feel of a print newspaper in their hands, M+AD recommends you to this marvellous, inspirational Canvas story about how Amazon’s Jeff Bezos saved the Washington Post (scroll down for the link).
The pulling power of one fair-dinkum word
“So now we can put the underarm incident to bed,” Weekend Herald sports journalist Calum Henderson wrote, hopefully, in his Onscreen column on Saturday.
Colenso’s little BNZ tale with a big theme
AUCKLAND, Friday: Bank of New Zealand has launched a new brand campaign, backed by the full resources of its agency, Colenso BBDO. Unlike many bank ads, this one’s understated, and scores serious cut-through with a charming acoustic jingle from Franklin Road.
AUT, QMS, The Business deliver outdoor campaign for Fujitsu aircon
AUCKLAND, Today: The Business Marketing Group has partnered with students from Auckland University of Technology to develop a creative campaign to support Fujitsu air conditioners this summer.
Morris dancing
AUCKLAND, Today: Phantom Billstickers has completed a major upgrade to its 130 bollard sites in Auckland and Christchurch.
PMP Group rebrands
SYDNEY, Thursday: PMP Group, the ASX-listed printing and integrated marketing services firm, is to consolidate its portfolio of more than 20 unique businesses under one brand, Ovato.
How to kill your business during an economic downturn
AUCKLAND, Thursday: The evidence is overwhelming that if you continue to invest in your marketing during a downturn, you will come out of that time far stronger than your competitors, DDB NZ managing director Chris Willingham told NZ Herald business reporter Damien Venuto during an in-depth interview published yesterday (scroll down for the link).
Darkhorse wins King Living pitch (Updated)
AUCKLAND, Today: Queenstown/Auckland-based PR agency Darkhorse has retained the New Zealand account for luxury Australian furniture brand King Living, after a pitch.
Special & Nimble pack down
AUCKLAND, Today: Special Group has unveiled a new Investec Super Rugby campaign – one of the first jobs the agency has completed with Nimble, the production company it set up recently with Patrick McAteer.
