LONDON, Today: D&AD has launched its call for entries to the 56th annual awards – and unveiled its 2018 global jury presidents.
BBDO NZ cleans up in Vegas
The New Zealand contingent at the 2017 London International Awards – ably led by Colenso BBDO – won 10 statues: Three Gold, one Silver, six Bronze, and three finalist spots. The show this year was held in Las Vegas.
Arrivals & Departures: Marketo names CMO and CCO
SYDNEY: Global marketing software provider Marketo has hired Dallas-based Sarah Kennedy as its chief marketing officer (CMO). In addition, it has promoted California-based Matthew Zilli to the role of chief customer officer (CCO). Both will sit on Marketo’s executive team, reporting into ceo Steve Lucas.
Jacob’s Creek? We got it wrong!
“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece – and for running it so kindly,” she told us last night.
Native advertising brought to life with GIFs, Carousels, short form video
Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising suite and will enhance viewability for advertisers and provide a superior user experience.
Lawyers, guns and money
The Marketing Association has assembled a squad of legal experts for its annual marketing law conference in Auckland in a fortnight.
Arrivals & Departures: DAN promotes Aussie executive
Dentsu Aegis Network has promoted Melbourne-based Dentsu Mitchell managing director Adrian Roeling to the role of President, Amplifi Australia & New Zealand.
NZ Story masterbrand project tackles the stereotypes
New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing a more inclusive national masterbrand.
Art school dropout gets stuff done
Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good on his Linkedin profile, but is really just a fancy way of saying he gets stuff done.
Rugby Australia rebrands
A new era for the Australian Rugby Union, now named Rugby Australia, or Rugby AU for short, has been unveiled across the Ditch with the unveiling of a new brand identity created by Sydney-based creative agency Digilante.
