Keeping ahead of the curve

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Isentia NZ country manager Russ Horell reflects on his first 12 months in the job – updating the op-ed piece he wrote for M+AD in January, after three months in the role: The news cycle as we’ve known it no longer exists. Issues take off and change course within a matter of minutes. For New Zealand’s leading communicators this creates just as many opportunities as challenges.

Adshel launches Live Panoramas

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Adshel NZ has expanded its Immerse portfolio of products with the addition of Adshel Live Panoramas, which combine Adshel’s static Panorama format with the smart digital capability and technology of Adshel Live. 

The moovement comes to NZ

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How do you launch a new food product that no-one has ever tried before? One that’s competing with a well-established, dominant food category and which is almost guaranteed to attract scepticism and even resistance?