To help launch their innovative new home repair service – AA Home Response – the AA, under the guiding hand of Rainger & Rolfe, reckoned from the outset communications would play a key role.
Smoke lights up Uber’s Women’s Day campaign
Auckland production house Smoke has teamed up with local production house Frame By Frame and Uber Singapore to soundtrack ttheir campaign film for International Women’s Day.
Special’s Nimble shot Holden ad
The production company behind the secretive Holden Here To Stay campaign was Nimble, according to reliable sources in Auckland.
Arrivals & Departures: Leigh Graham exits GSL Promotus
After 15 years running Graham Strategic Limited as sole MD, and following the merger five years ago with Oriental Bay-based Promotus Advertising and running GSL Promotus in tandem with joint MD Sigrun Grice, Leigh Graham has announced her resignation from the agency, effective end of March.
PHD NZ gets the last laugh with Campaign of the Year gong
Just days after DB dumped PHD New Zealand (scroll down for that earlier story), the agency’s work for the brewery has been commended on an international stage, winning Campaign of the Year at the Festival of Media APAC Awards 2018, in Singapore.
Holden closing? Tell ’em they’re dreaming
A new Holden campaign hit the airwaves at the weekend, aiming to dispel the misperception that the iconic brand is disappearing from New Zealand.
Research panel ready to roll
Shine Advertising ceo Simon Curran, Spark NZ head of insights Kate Thomas, and EY’s Camryn Brown are the panel heading up the Research Association’s Building Better Insights breakfast event in Auckland this Thursday (22 March).
Entries are free for big Korean ad show
Ad Stars Korea has issued a global entry call to agencies, creatives, production companies, and students to submit their entries (free of charge) to the 11th Ad Stars festival.
Samsung launches the Galaxy S9
Samsung has launched its latest flagship devices, the Galaxy S9 and S9+ with a demo event on Auckland’s Waterfront. The Cloud played host to Samsung’s 5 Second Launch where guests were able to witness what PR shop Acumen calls “a truly unique launch experience”. Colenso orchestrated the launch, and released its new demo film, out of Flying Fish.
How to leverage AI – a linguist speaks
New York-based Leah Pope, CMO at Datorama’s marketing intelligence platform recently ventured Downunder to discuss marketing trends in New Zealand & Australia, data analytics and AI.
