A new campaign created by Auckland-based agency The Enthusiasts for MacKenzie Bread aims to bring to life “the brand’s commitment to do things the proper way”.
OOH, cinema, radio defy downward trend
Growth in New Zealand’s media agency market spent $1.04 billion in the 2017/18 financial year – down $4 million on the previous year, according to data from SMI (scroll down for the link).
The return of the Outstanding Radio Creative Awards
The Radio Bureau have today announced the return of the Outstanding Radio Creative Awards (Orca) in front of creative and media industry professionals at the Ralph van Dijk seminar in Auckland.
Mai FM spreads the feelgood vibe
New Zealand’s 2018 Station of the Year Mai FM launches a new brand campaign today, including a tvc that features Mai announcers and an upbeat tune from local hip hop artist Rei.
Nimble Kiwis shot Lynx ad
Nimble Productions exec director Nic Craig writes: “I thought you may want to know that Nimble produced both Lynx Australia and Lynx NZ tvcs”.
London show taps Colenso’s Belinda Lush for jury service
London-based ad & media authority Warc has named Colenso BBDO group strategy director Belinda Lush, to represent New Zealand on the Best Use of Data jury at its Media Awards 2018.
Aussie creative + Kiwi hero star for Lynx
AUCKLAND, Thursday: Unilever NZ and PHD Group are celebrating news that over five million viewers in one week saw actor Julian Dennison star in the launch of a new variant of deodorant Lynx New Zealand.
KBR launches Cortechs – providing local adtech solutions
It’s been busy times at KBR Digital as it launches Cortechs, a brand new adtech arm of its business. MD Grant Hyland said: “Adtech in NZ is moving fast.
Arrivals & Departures: Mission Estate appoints new marketing manager
New Zealand’s oldest winery, Mission Estate, has announced the appointment of senior leader Avram Deitch in the position of marketing manager.
APN Outdoor is live in Ponsonby Central
AUCKLAND Today: APN Outdoor has unveiled the only large format digital sign in Ponsonby Central – located in the heart of the entertainment precinct.
