Minister pops in to Traff1k Taupo

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A global digital marketing company founded in Taupo has received praise from Communications Minister Amy Adams during her tour of the region. The Minister visited the local office of Traff1k D1g1tal on Friday, where she learned about its innovative strategies that have boosted online sales for a number of big international brands.

Mobile messaging – does it really work?

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By Richard Spencer, Chief Marketing Officer, Isentia: Messaging mania has taken over the world. Once a simple service for exchanging text messages between users, messaging apps have evolved into expansive ecosystems connecting people with brands, merchandise and content – eclipsing many social networks for engagement. The question is, do they really work for marketers?