The Warehouse has enlisted its creative and brand growth agency, DDB, to promote its change in retail strategy, announcing it will no longer have short-term discounts, instead offering low prices every day – one of the most significant changes in the company’s recent history.
Arrivals & Departures: DDB veteran calls it a day
DDB group business director Scott Wallace is to depart DDB after 17 years to seek new fields of endeavour – with a focus on the nurturing of new brands.
Saatchi wins ANZ sponsorship projects
Saatchi & Saatchi has won the ANZ Bank’s sponsorship business, which became available when True picked up the ASB brand account, bringing to an end its partnership with ANZ. There was no pitch.
The Spikes tap Breast Cancer Screening for Innovation shortlist
The 2017 Spikes Asia Innovation jury has selected DDB/Mango’s Rialto Breast Cancer Screenings campaign as one of 10 entries to make the category shortlist.
Ad2one signs interest.co.nz to its 1st party data network
Viaduct Harbour-based digital advertising sales house Ad2one has signed interest.co.nz to its first party data network, and will now represent interest’s data offering.
Are market researchers addicted to the dopamine of insight?
“Are market researchers addicted to the dopamine of insight?” The Distillery founder Mark Buntzen asked his fellow research professionals at the Research Association of New Zealand conference in Auckland recently. This week, exclusively for M+AD, he answers his own question…
Work gets fresh with Fresh (updated)
There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.
Old Mout UK hatches global campaign to save the kiwi
NZ conservation charity Kiwis for kiwi has joined forces with Old Mout Cider UK to generate support to save the kiwi from extinction (only 40,000 left in the wild).
One tick for NZ at Warc Awards
Only one nod for New Zealand at the Warc Awards in the UK – Barnes Catmur & Friends Dentsu were recognised with a Shortlist nomination for their powerful NZ Heart Foundation campaign, in the Brand Purpose category.
Countdown starts for next week’s Spikes Asia
Just one week till the doors open at the region’s most prestigious creative advertising show – the Spikes Asia, to be held again this year in Singapore. The festival runs Wednesday-Friday 27-29 September.
