Amar Trivedi reports from the latest Social Media Club Auckland event: Around 300 movers and shakers ditched their ‘binge watch of choice’ to learn about the changing entertainment landscape and the role of social media within it at SMCAKL on Wednesday.

The blood spilled in war is something all of Aotearoa shares, regardless of our own personal histories. As the primary broadcaster of Anzac Day content each year, Māori Television wanted to get people thinking about that shared history, and Anzac Day’s relationship to their own lives. Creative agency Goodfolk answered the brief with a compelling short-form documentary, The Blood We Share.

New York-based ad effectiveness software supplier Tremor Video has acquired Australian-based TVN, a leading provider of programmatic video advertising solutions in the Asia-Pacific region. The NZ office will be run by vice-president Josh Ismin, who has relocated to Auckland. Joining him in NZ as general manager will be former TVNZ online sales manager Yael Milbank.

NZ has two entries through to the finals of the Toronto-based global PR show, the 2016 Comm Prix Awards. Heather Claycomb of Hamilton shop HMC (with Child Matters) is there with The Evolution and success of Buddy Day, and so is Spark PR & Activate’s Mikaila Hutchinson for the TRESemmé 365 Project.

NZ agencies, led by a treble Gold from Colenso/Proximity, scored well at the APAC Effies held Friday night in Singapore. Y&R and Barnes Catmur & Friends Dentsu won a Gold apiece.

Standing out from the crowd has never been a problem for Corona but several unusual activations, led by Grey Lynn-based brand experience agency Spur, have helped put the beer and its lime ritual in the hands, hearts and minds of thousands.

Auckland-based Boyd Public Relations is to open an office in China. Managing director John Boyd and the company’s Auckland-based China specialist Ling Zhao are travelling to Shanghai this week to finalise arrangements and meet their recently appointed country manager.