“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”
Taking the weather with you?
Amid the annual flurry of one-off April Fools productions, the work of Spark PR & Activate on behalf of Gold Coast Tourism fooled nobody – but it sure raised a smile or two.
Interview: The most creative woman in the world
M+AD’s alliance with Europe’s Epica Creative Awards (ed David Gapes is on the jury – scroll down for this story) has already borne fruit, an interview by Epica director Mark Tungate with the formidable Joanna Monteiro, chief creative officer at FCB Brazil. The 2014 Cannes Grand Prix winner discusses women in advertising, and shows some of her best work.
Is social commerce dead in the water?
NEW YORK: Only 1.5% of all retailer e-commerce transactions come via social media, raising questions as to the value of investment in social commerce, according to a report in Brit site Warc.
Tickets on sale now
Tickets have gone on sale for the 2016 CAANZ Beacon Awards, to be held at the ANZ Viaduct Events Centre on Thursday 5 May.
Eyeota & Rocket Fuel tie the knot
Leading local audience data provider Eyeota and Rocket Fuel (a leading programmatic marketing platform provider) have announced a global partnership. The partnership – which also covers the NZ market – means that Eyeota’s data segments will be available in Rocket Fuel’s programmatic marketing platform so advertisers worldwide can target specific audiences for online advertising.
PR agency thinks outside the (big steel) box
Boyd Public Relations has brought together a group of well-known New Zealand companies to create a mobile shipping container workshop for kiwi charity, Look Good Feel Better.
Refresh for NZ Motorsport Media Awards
The annual MotorSport New Zealand Media Awards have been expanded as part of the organisation’s efforts to lift the profile of motorsport with the country’s media and sports fans.
WPP takes control of Singo’s former empire
Australia-based STW Communications Group Ltd is to officially merge with the Australian and New Zealand businesses of London-based WPP plc (“WPP”) following STW shareholder approval at an Extraordinary General Meeting held in Sydney yesterday. The official merger effectively completes a process that began in 2010.
Arrivals & Departures: Management team exits ad2one
After six years and four years of service apiece, managing director Lisa Ison & sales director Johanna Cotter have decided to leave the NZ arm of global digital advertising sales company ad2one – to “pursue other business opportunities”.
