Sweetshop NZ restructure

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AUCKLAND, Today: Sweetshop has restructured the management of its operations in New Zealand. Fiona King, previously managing director of Sweetshop NZ, has been promoted to the new role of director of productions for Sweetshop’s growing global brand initiatives and entertainment division.

She will work alongside chairman/founding partner Paul Prince and global executive producer/founding partner Sharlene George.

King said: “As Sweetshop strengthens its entertainment channels, the new division broadens platforms for its roster to express their creativity and craft.

“For Sweetshop’s roster of directors, whose creative talents have many layers, developing our business into new areas gives us the pathway to develop brand stories that have many different forms.”

Meanwhile, Kate Roydhouse has been appointed to work alongside Ben Dailey as co-executive producers leading Sweetshop New Zealand. 

Roydhouse has shot all over the world, on everything from lean documentaries to large-scale productions. Having spent four years in London leading WPP’s content marketing agency Colloquial from startup, she also worked on global brands at Crispin Porter + Bogusky.


“They make a cracking team – very Ying and Yang.”

Last year after returning to New Zealand, she spoke about unconscious gender bias at Spikes Asia.

Roydhouse said: “Since coming back to New Zealand, I’ve had the opportunity to work with amazing people, on some great creative and I’m thrilled to progress this journey with Sweetshop. I have long admired them for their tenacious attitude, integrity for storytelling, high-level craft and love of the industry.

“I can’t wait to get started.”

Ben Dailey said: “I am very much looking forward to Kate joining me. With her boundless energy and enthusiasm for both production and the creative process, we will continue to build on the success of Sweetshop New Zealand.”

Global ceo Wilf Sweetland said: “As brands and entertainment come closer together, Fiona will be invaluable in supporting us as we foster these projects in this new arena.

“Likewise, we couldn’t be more excited to be going through this growth phase and welcoming Kate as co-executive producer working alongside Ben. They make a cracking team – very Ying and Yang – and to have them both lead our Auckland office is a great privilege.”


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