APNO winners write about SXSW

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APN Outdoor launched its inaugural digital outdoor creative competition, Pixel3610 in August last year which offered the winning pair a trip to the world famous SXSW festival in March 2016. DDB’s Nick Dellabarca and Liz Richards were the winners and here is a brief report on their SXSW experience:

Agencies get blame for ad blocking

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It has long been recognised that a slow-loading web page is one of the reasons that encourages consumers to download ad blocking software, but now the Wall Street Journal reports that a number of US publishers are criticising ad agencies for the problem.

Admen take centre stage

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Tickets are reportedly going fast for TEDxAuckland, the annual ideas festival set to return for its first multi-day event on Thursday & Friday May 5 & 6 at Shed 10, Queens Wharf. Among the specialist speakers are former Saatchi Digital CD Matt Shirtclife, and former Y&R CD Vaughn Davis.

In-home TV still rules

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While New Zealanders increasingly use mobile devices to watch video content, 3.2 million Kiwis aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week. In comparison, online New Zealanders spend 15 hours per week using the Internet.