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From Grammys to Instagram – new social media shop launches in Auckland (updated)

Editor April 5, 2017News Make a Comment

Curator social media marketing agency, which launched in Auckland this week, aims to help businesses grow their social media profile and reach by connecting them with the right influencers on different networks.

Print titles square up for Canon Media Awards

Editor April 5, 2017News Make a Comment

The finalists for this year’s Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year’s wins.

Arrivals & Departures: Carat taps Euro GAD

Editor April 5, 2017A+D, News Make a Comment

Carat has welcomed Mireille Cope to the business in a business director role. She brings more than 10 years’ industry experience working for global agencies in London and Amsterdam such as MullenLowe Profero, MullenLowe Mediahub, Dewynters, and SocialMedia8.

NZ ad world dances to the Brazier beat

Editor April 4, 2017News Make a Comment

The connections of Kiwi rock’n’roll legend the late Graham Brazier have called on another Kiwi legend – creative director Andy Lish – to help design the launch of Brazier’s upcoming last album Left Turn at Midnight.

Ant Rainger gets Life

Editor April 4, 2017News Make a Comment

The Marketing Association has installed Auckland advertising identity Ant Rainger (managing partner of Auckland agency Rainger & Rolfe) as a Life Member.

Clio entry call

Editor April 4, 2017News Make a Comment

The Clio Awards, which honour global advertising creativity, has issued its entry call for the 2017 awards in New York City.

iHeartRadio launches digital audience targeting across all stations

Editor April 4, 2017News Make a Comment

iHeartRadio has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting, describing it as “a first for NZ radio”.

In the eye of the storm – will marketers adapt or be swept away

Marketo ANZ MD Chris Connell April 4, 2017News Make a Comment

By Marketo ANZ MD Chris Connell: In this piece written for M+AD, Connell outlines the concept of the Engagement Economy, how to shift business practices to yield best results in the Engagement Economy and why businesses need to embrace the Engagement Economy to ensure success in the future.

TV still outstrips ‘tiny’ online revenue in APAC

Editor April 4, 2017News Make a Comment

Traditional TV media continued to drive ad revenue growth for key markets in Asia Pacific, accounting for 39% of total ad revenue last year, according to a report today in Campaign Asia.

In the Land of the Rising Scrum

Editor April 4, 2017TVCs, News Make a Comment

TOKYO, 4 April – TBWA Japan has enlisted the All Blacks to shoot a film to promote AIG Japan’s new-concept Active Care insurance. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.

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