Online targeting ‘risks alienating consumers’

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Consumers feeling stalked, annoyed and misunderstood are among the potential pitfalls of marketing in a connected world, new research has revealed. Kantar TNS’ Connected Life survey, released in New Zealand this week, reveals a number of global and NZ trends and insights around marketing in a connected world.

Menulog coy on NZ marketing plans

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NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely coy about the details in a brief email exchange with M+AD.

NZME weighs Adshel NZ purchase

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NZME may buy Adshel’s local business for $A156 million (NZ$167m) after former parent APN News & Media’s buy-out of the outdoor advertising business triggered an option for the local media group to buy the assets on the same terms, according to a report in NBR online.

Blacksand cleans up at Promax

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TVNZ’s in-house production arm Blacksand has picked up 10 golds plus two silvers at the 2016 ANZ Promax Awards (which celebrate promotional marketing) in Sydney. Sky TV won two golds and two silvers, but MediaWorks came away empty-handed.

From an idea to IPO in six months?

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A Singapore-based New Zealand entrepreneur, who cracked a business model that fast-tracks the growth of small to medium businesses and enables them to go global, is coming to Auckland to acquaint small-to-medium businesses with his unique platform.