Tower taps Shine and MBM

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AUCKLAND, Tuesday: Following a competitive pitch, Tower Insurance has appointed Shine as its strategic & creative comms agency, partnering with MBM for media planning & services. The incumbent for both roles (media & creative) was Barnes Catmur & Friends Dentsu.

Tower chief customer officer Michelle James says Tower is transforming into a company that challenges industry norms because it believes people deserve better.

“With our recent results demonstrating the turnaround of our business, now is the right time to bring our challenger aspiration to life,” she said.

“We will show customers that there is a better, home-grown, alternative out there and we’ll drive change across the industry.

“Both agencies demonstrated a clear understanding of what it takes to be a challenger.”

“We were looking for the best brand and communications capability to help us deliver on our strategy. Shine and MBM demonstrated a clear understanding of what it takes to be a challenger and that they have the creative and strategic skills to get us there.”

Shine ceo Simon Curran said: “We are thrilled to be given the opportunity to partner with Tower and help deliver a compelling proposition to the market. The business is primed for change, and we are hugely excited about the road ahead.”

MBM co-founder/owner Sean McCready said: “It’s brilliant for MBM to be partnering with Tower, and the opportunity to work again alongside Shine on an iconic NZ brand that has strong ambitions. We can’t wait to get into the work.”

Shine and MBM will commence work with Tower from late June.

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