AUCKLAND, Today: Mango MD Claudia Macdonald’s care for apostrophes has caught the eye of Australia/NZ PR online newssheet Social Diary which has published a short Q+A with the doyenne of NZ’s public relations corps.
What, Social Diary asked, what would you be doing if you weren’t doing this? Maconald: “Editing a magazine or newspaper – online or print.
“I love coming up with story ideas, the fun of learning about new things, the joy of writing a good story, editing and proofreading and then seeing the result of all your hard work (and hopefully getting plaudits).
“In 1995 DDB NZ added PR to its offering, and I got the job of setting it up. It seemed to work and DDB Australia subsequently added PR in Sydney & Melbourne.”
“I trained as a journalist and spent a few years on a daily newspaper before changing cities and moving into public relations. This spanned a few decades, two countries (NZ and UK), two kids and two husbands.
“In 1995 DDB NZ decided to add PR to its service offering, and I got the job of setting it up. Alongside managing their PR, I started offering my services to a few clients. It seemed to work and DDB Australia subsequently added PR to their Sydney and Melbourne offices about a year later.”
Q. What do you tear your hair out about? “Ask the team! It might start with apostrophes …”
- Ready the full interview here
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