Pay-gap critic signs Colenso

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AUCKLAND, Monday: Colenso BBDO has been appointed as the new creative agency of record by pay-gap advocacy group MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps within New Zealand businesses and government.

Colenso MD Angela Watson told media: “We’re thrilled to partner with MindTheGap. This is an issue I’m passionate about, and one that’s high on the agenda of our other clients too.

“We’re well-placed to build on the incredible efforts of the MindTheGap team, and to help fight the good fight in new ways that drive sustainable change.”

She did not disclose the identity of the incumbent agency – or if there’d been a pitch.

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