AUCKLAND, Wednesday: NZME ceo Michael Boggs announced as part of yesterday’s Full Year Results that New Zealand Herald Premium pay service will launch in Q2 – a project he says will deliver New Zealand access to exclusive, unique and agenda-setting content, written by trusted experts.
Herald Premium editor Miriyana Alexander said: “Our premium digital offering will house some of the very best journalism in New Zealand, and be complemented by curated access to first-class content from four of the world’s rock-star mastheads.”
Alexander said the Herald was following the global trend which had seen most leading news publishers introduce digital subscription models, and it was heartening to see readers support journalism that way.
“Our incredibly loyal audience has paid for the Herald for the 156 years. Now they tell us they’re prepared to pay for premium journalism online.”
“Our incredibly loyal audience has paid for the Herald for the last 156 years and they’re now telling us they’re prepared to pay for premium journalism online.
“We are grateful for that – their support allows us to keep investing in quality journalism to help tell the stories that matter.”
The most recent Nielsen Online Ratings for nzherald.co.nz show the site now has a unique audience of 1.84 million. The NZ Herald‘s print readership has increased year on year and is now at 453,000 (year ending September 2018).
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