AUCKLAND, Today: New Zealanders are now able to make a tap-and-go donation during their daily commute following the launch of the country’s first bus shelter donation panel by leading out-of-home company oOh!media.
Breast Cancer Foundation NZ is the first to run a campaign utilising this technology at street level. The panel is located within a bus shelter on Auckland’s Queen St and features a designated device enabling commuters to donate $3 to the charity using either a payWave-enabled credit card or smartphone.
The campaign is also running across oOh!’s extensive street furniture network, with the Queen St bus shelter being taken over with a Panorama wrap and translucent posters, which are also featuring in bus shelters across Auckland, Christchurch and Wellington.
oOh!media NZ GM Nick Vile said the new product offering will become an “effective and engaging” way for charities to gain community support.
“Colenso created the NZ campaign, which launched this week and will run until this Sunday (October 27).”
“The technology is not new but when combined with our panels at street level it is a really powerful and affordable way for charities to engage on-the-go” New Zealanders,” he said.
All funds will be directed straight into the charity’s account via a secure process. The card reader is purely tap-and-pay, with no pin pad, and with the system set to a small donation amount, it allows for a seamless and secure transaction.
Colenso BBDO created the NZ campaign, which launched this week and will run until this Sunday (October 27).
oOh!media has a network of 30,000 locations across Australia and New Zealand helping brands connect with their audiences through powerful and integrated, cross format campaigns.
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