AUCKLAND, Thursday: TBWA\NZ ECD Christy Peacock has resigned from his position and is to depart the agency after three years. He’ll now return to Australia for his children’s education.
He’s made no announcement about his future career path (not too hard to predict!), and TBWA\ it will announce a new CCO in “the near future”.
The man’s certainly had a stellar career. Peacock joined TBWA\NZ in 2015, after departing his role at Joy in Sydney. He’d joined Joy in 2012 as ECD, replacing the then creative founder Josh Moore and helped grow Joy into one of Australia’s most successful independent creative agencies producing high-profile award-winning work for clients such as Nike, SBS and Subaru.
Prior to joining Joy, in 2009 he moved his family to Minneapolis in mid-west America, where he was CD\head of art of Fallon US. While at Fallon he was creative lead on award winning accounts; The Cosmopolitan of Las Vegas, Charter TV, Cadillac North America and Chrysler US.
“I only wish I could take the whanau that I’ve made at TBWA\NZ with me.”
Before joining Fallon, Peacock was regional head of art and CD of Publicis Mojo Australia & New Zealand, based in Melbourne.
“I’ve been on the road for a few years now growing my career, my experience and clients’ businesses but the time has come to get my family settled back in Australia in time for my girls to start high school.
“I look forward to bringing my experience and knowledge to Brisbane where we will live. It’s been an awesome three years for us here in NZ and we’ve loved every minute of it.
“I leave TBWA\NZ in a strong position for success and I look forward to watching them to grow and prosper over the years ahead. I only wish I could take the whanau that I’ve made at the agency with me.”
During his time at TBWA\NZ Peacock’s creative leadership helped ANZ become the number 1 preferred bank in market. He helped grow TBWA by winning ILNZ brands last year, including Asahi, Carlsberg, Boundary Road Brewery, Estrella Dam, Long White vodka, Somersby, Cody’s and Woodstock.
He will be returning to his family home in Brisbane at Christmas.
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