Arrivals & Departures: Pead PR taps Louisa Kraitzick

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Pead PR has appointed Louisa Kraitzick as group account director of the technology, corporate, entertainment and lifestyle teams working across clients such as Huawei, Uber, NZ King Salmon and Willis Bond & Co.

Kraitzick’s appointment completes the Pead PR senior leadership team. She joins ceo Deborah Pead; MD Sarah Munnik, and GAD Anna Farrera.

Sarah Munnik said: “We have a formidable senior leadership team at Pead PR and I’m thrilled to now have Louisa join our senior leadership team.


“Kraitzick was a finalist for PR Week Asia-Pacific’s Young Practitioner of the Year 2017.”


“It’s an exciting time for PR in New Zealand and the industry is changing. Louisa brings a wealth of knowledge and experience to Pead PR, particularly for our technology and corporate clients, that will help us continue to be a leader in the PR industry and roll out results for our clients.”

Kraitzick said: “During the last 18 years, the Pead PR team have pioneered the PR profession in New Zealand and I’m excited to be part of its next evolution. Our in-house content and digital team, along with sector-specific teams are a strong platform to grow the profession even further.”

Kraitzick was recently recognised as a finalist for PR Week Asia Pacific’s Young Practitioner of the Year in 2017. She joins Pead PR after five years at Porter Novelli running corporate, tech and finance accounts including NZMP (the B2B brand of Fonterra), Xero, BNZ and the Oceania Healthcare IPO.


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