Pead PR embarks on a tourism odyssey

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Pead PR has added a tourism jewel to its business after winning a competitive pitch for Milford Sound and Queenstown premium tourism operator, Southern Discoveries. 

“The chance to promote one of the world’s top tourism destinations is a terrific win for our agency and we are delighted to showcase Southern Discoveries to the travel market,” said Pead PR managing director Becky Erwood.

This comes after another successful pitch by the agency, which recently won the digital engagement account for smartphone brand Huawei.

“The travel industry is a dynamic market and with an extensive history of expertise in coach, cruise, kayak and cycle excursions in the region, Southern Discoveries is looking to evolve its marketing in the new media landscape,” said Erwood. “The company’s progressive leadership is set to embrace an accelerated transition with digital communications and brand engagement.”

Pead PR is tasked with promoting a clear brand identity to the domestic and international tourism markets in order to increase awareness and engagement with consumers.

Digital nirvana
“This brand has no shortage of advocates, influencers and spectacular imagery,” Erwood said. “In short, it’s nirvana for digital and social media and the results of our partnership will encourage people to travel to this stunning piece of paradise to experience Southern Discoveries.”

Southern Discoveries director of sales & marketing Julia Savill said: “Promoting Southern Discoveries is far more than simply promoting travel products. It’s about building a brand and driving awareness and new tourism to some of the most spectacular places on the planet.

“We recognise the rapid shift in how travellers seek out new destinations and in Pead PR we found an agency that meets our need for category expertise, communication excellence, content creation and a thriving network among media and digital influencers.  Their resources give our organisation confidence that we’ll reach our target markets more effectively.”

About Pead PR
Pead PR is a brand building agency that creates and shares authentic and engaging stories through media and influencers. Pead PR was founded in Auckland in 2001 by Deborah Pead and employs 30 staff. It is a member of Iprex, providing New Zealand clients with global reach in 90 cities.

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