AUCKLAND, Today: PR shop Pead has signed TVNZ hot-shot Genevieve Chunn as head of creative. Most recently the creative director for TVNZ, Chunn was responsible for the for TVNZ OnDemand and Heihei kids’ platform.
She has 15 years’ experience at YoungShand, DDB, and Ogilvy, working with Nestlé, Vodafone, TAB, Smirnoff, Wither Hills, Trilogy, and Vogel’s.
“I had my eye on Pead for a while, so it was an absolute ‘yes!’ when the opportunity to be a ‘Peadie’ came knocking,” she told media.
“With fantastic clients, a top-notch team around me, loads of vision and inspiring female leadership it’s been a great start to 2022, and I’m excited about defining the future of PR through creative work.”
“With inspiring female leadership, fantastic clients, a top-notch team around me, it’s been a great start to 2022.”
Pead partner Anna Farrera said: “The role works collaboratively across the wider agency, ensuring cohesive integrated strategy for Pead’s consumer and corporate clients across technology, automotive, healthcare, beauty and wellness, and food and beverage sectors.
“Our creative team is an integral and growing part of the agency. Gen has impressive credentials, with her experience spanning all the sectors our teams work in. Her similar understanding of the media space with TVNZ is a further asset to us.
“Gen’s wasted no time showing us the calibre of her thinking and together we’re focused on expanding our creative capabilities further this year, and building on the industry-leading work from our consulting teams and digital marketing division.”
“Gen has hit the ground running at Pead, working on campaigns for Villa Maria, Puma, Anchor, and Best Foods.”
Pead helps brands navigate an increasingly complex world through compelling ideas that cut through the chaos – and are real enough to connect. Silo thinking is out, and brands must move or die. Media relations, content creation, corporate communications, purpose, influencer marketing, experiential, social media, media partnerships. The discipline doesn’t matter, the idea does. You could call it PR for a modern world. PR that provokes thought, provokes ideas, provokes response, provokes change. Provoke Action.
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