Arrivals & Departures: Pead PR’s new content division taps TVNZ producer, Isentia appoints King Content ceo

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Pead PR Auckland has appointed Konrad Kasiske to the newly created role of director of content. Pead PR managing director Becky Erwood says the former foreign editor in the TVNZ newsroom fills an important role in the business.

The role involves developing and producing digital and video content, ensuring it’s well produced and appropriate, identifying emerging trends, in-house training and developing the overall product vision and strategy.

“While content has always been king we are now firmly ensconced in a digital age that is continually and rapidly developing,” Erwood said. “Producing a wider range of content for our clients across a range of platforms is a big part of the future of our industry and a key focus for our growth.

“Specialist skills and experience is required from practitioners – and hence Konrad’s appointment.”

Konrad Kasiske said: “The desire for content has exploded. By creating this division, Pead PR can offer a one-stop creative shop for clients. After more than a decade producing news I can’t wait to sink my teeth into this more creative side of content production.”

Kasiske is an award-winning journalist with a BA from Auckland University. He began his career in 2000 on the overnight desk at TVNZ before promotions saw his roles grow through the production side of news.

In 2008 he was appointed senior producer One News and to his most recent role as foreign editor at TVNZ in 2013. He joined Pead PR on 16 January.

Isentia appoints Matthew Stanton as King Content global ceo
Media intelligence company Isentia has named former Bauer Media Australia boss Matthew Stanton as global ceo of Sydney-based premier content marketing agency King Content.

Commencing in February, Stanton will be responsible for driving King Content’s growth across Asia-Pacific (including NZ), North America and Europe, working with its wider leadership to bolster the agency’s content solutions.

As part of Isentia’s executive team, Stanton will also work to further integrate King Content with Isentia’s media intelligence offering, including monitoring, analysis, strategy, execution, amplification and measurement, creating better utility for communications professionals.

“I am thrilled to be joining King Content – and the wider Isentia family – at a time when brands are challenging the industry to be less about outputs and more about outcomes,” said Stanton. “Unlike some agencies which are now pivoting to provide content solutions, King Content was built with this aim in mind, which is why our content marketing achieves exceptional results.”

Stanton joins Isentia after a year as Woolworths’ chief transformation officer and brings a wealth of media industry leadership experience, having been ACP Magazines ceo since 2011 and Bauer Media Group Australia ceo after its acquisition of ACP in 2012.

John Croll, Managing Director and Chief Executive Officer of Isentia, says: “With a strong track record in building and transforming media organisations, we’re excited to have Matthew continue our proven track record for quality and further our strategy of integrating media intelligence, insights and content marketing.

“Matthew has been a pioneer in the media industry, effectively rebuilding traditional organisations disrupted by the digital evolution to create new multi-platform revenue streams. He recognises King Content as a name synonymous with innovation and is passionate about scaling the agency’s revolution in corporate content creation for the biggest brands across the globe.”

Andrew Meagher, Sydney-based interim ceo of King Content, has been responsible for successfully leading the agency since October 2016 following the appointment of founder Craig Hodges as executive chairman. Meagher will remain with King Content for several months to ensure a smooth leadership transition.

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