AUCKLAND, Wednesday: BMW Group New Zealand has appointed Pead PR as its agency of record, following a month-long, five-way competitive pitch.
There was no incumbent – previously all BMW ANZ PR was handled in-house.
Pead will oversee all communication elements for BMW Group New Zealand including press office management, corporate reputation and product communications for its two core brands BMW and Mini.
“We’re greatly impressed by Pead’s creativity and forward-thinking approach, underpinned by robust strategic thinking.”
BMW NZ MD Karol Abrasowicz-Madej said (in the release): “We’ve been greatly impressed by Pead’s creativity and forward-thinking approach to comms, which is underpinned by robust strategic thinking.”
Pead PR managing partner Sarah Munnik said: “BMW is one of those rare accounts that tick all the boxes – a highly respected premium brand, the resources and ability to execute world-class work, and most importantly a client who wants to work in true partnership.
“We’re looking forward to driving their growth in New Zealand and believe we can achieve true brand fame through a blended mix of brand storytelling, PR, digital influence, content creation and activations.”
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