Performance art

Editor TVCs, News Make a Comment

Ford and JWT recruited a team of five Kiwi professional racing and rally drivers to shoot the new precision driving TVC to promote the five models in the Ford Focus range.

The drivers work through Auckland-based performance driving & events specialist Downforce www.downforce.co.nz.

The shoot took place at Ardmore Aerodrome a couple of months back. “It was cool,” recalls V8 SuperTourer driver Mark Gibson. “This was my first commercial.

“We formed a study group, then rehearsed each manoeuvre during the day, and put them all together at the night shoot at with the tarmac wetted down to get the shine.

“Everything aligned perfectly. Doing the basics was simple, but synchronising the sound and refining the small tasks was quite demanding.”

 

CREDITS

ECD: Cleve Cameron
Creatives: Cleve Cameron, Sam Dickson, Fraser Kirby, Salah Ben-Brahim
Designer: Glenn Chapman
GAD: Dominic Henshall
AD: Natalie Allen
AE: Alex Wilson
Head of Interactive: Peeyoosh Chandra
Digital Art Director: Leon Williams
Digital Designer: Miriam Penot
Digital Producer: Fiona Sheffiald & Mel Grogan
Developers: Thi Senaratne & Ralf Klis
Agency Producer: Mary Wall
Film co: Perceptual Engineering
Director: Jon Baxter
Producer: Kerry Prenderville
DOP: Jon Baxter, Perceptual Engineering
Editor: Jon Baxter, Perceptual Engineering
Post Production: Jon Baxter, Perceptual Engineering
SPFX Supervisor: Hannah Walker, Perceptual Engineering
3D Logo Design: Kevin Hyde, Imagecraft
Online Mix & Sound Design: Peter Hobbs, Harmonic
Cinema Finish: Perceptual Engineering & Next Technology
Cinema Master Mix: Bruce Langley, Digital Post
Mix for Broadcast: Factory Studios
Digital DOP: Nick Fey


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