Sydney, March 15: Leading Australasian marketing comms group WPP ANZ has appointed Sydney-based Peter Bosilkovski as Y&R’s Australia & NZ regional ceo.
A respected and experienced leader, Bosilkovski was most recently ceo of Leo Burnett Sydney where he worked for nine years. He began his career at J Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
“To have someone of Peter’s calibre return to the group and lead Y&R here in Australia and NZ is fantastic,” said Sydney-based WPP ANZ ceo Mike Connaghan. “I’ve worked with Pete so I know his passion and drive, and I’ve admired what he’s achieved as a competitor. He’s back where he belongs.
“Pete’s a strong leader, a clear thinker and someone who makes things happen. Pete’s experience in transforming an advertising business for the modern era has equipped him well to lead Y&R into the future.”
Bosilkovski said: “Y&R is an iconic creative brand, so when this opportunity came along, I jumped at it. I’m really looking forward to working with some of the great talents in the industry and leading the national and cross-Tasman agency.”
“I’m looking forward to working with some of the great talents in the industry and leading the national and cross-Tasman agency.”
Bosilkovski replaces Phil McDonald who has resigned from the agency to “pursue other opportunities”.
Connaghan said: “Phil leaves the agency in good shape, and we thank him for his commitment and hard work since taking on the ceo role. He took the reins at a tough time for the business. He’s made a strong contribution to the agency and has played an important part in growing both its client base and capabilities.”
McDonald said: “I have thoroughly enjoyed working with the wonderful people and clients of Y&R ANZ. In my time as regional ceo, we have reinvented our business across five cities, won awards all over the world, attracted some great new clients and some of the best talent in the industry. The agency is well set up and after 11 years at Y&R, it is the right time for me to move on to a completely new opportunity, which I will announce in the coming weeks.”
Y&R global president David Patton said: “I want to thank Phil for his many contributions to Y&R. I have very much enjoyed working with him and wish him every success for the future.
“I’m very excited that Pete is joining our agency – I have no doubt his strong experience and high energy will take our business and our clients’ businesses to new heights of achievement. It’s a very exciting time to be joining Y&R.”
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