Petrol giant reviews creative partnership with Assignment

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Z Energy is reviewing its creative account and a pitch involving several agencies is under way. Website Stoppress quotes a Z Energy spokesperson, who confirmed the pitch. “I don’t think it’s any secret that after five years as a stand-alone local company we’re having a look at how we partner in the creative space,” the spokesperson told the site.

Back in December, Z Energy also reviewed its digital account and, after a pitch, reappointed Heyday as its agency.

The Z Energy account is split into retail, which is held by JWT; creative, which is currently held by Assignment Group, and digital, which is currently held by Heyday. The current review only involves the creative side of the business.

Incumbent Assignment Group is believed to be involved in the pitch. The other agencies have not been identified.

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