Arrivals & Departures: PHD adds 11 in NZ

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AUCKLAND, Today: Omnicom’s PHD Group has made a string of recent appointments following a period of significant growth for the agency. The group has further bolstered its account service team with the appointments of account directors Daniel Cho and Matthew Didovich.

Cho has several years of media and client-service experience, working with brands such as Holden, Mastercard and adidas, with his talents acknowledged as a finalist at the Cannes Young Lions this year.

Didovich returns to PHD after honing his skills and knowledge working across automotive and home décor brands in London.

PHD’s search team will be strengthened further with the skills of search director, Max Massia, who brings extensive experience across search, strategy and consulting.

Spark PR & Activate has also welcomed two new account directors and PR practitioners into the fold – Nicole Haysom and Imogen O’Neill.

Haysom brings extensive local and international PR experience, having previously worked with Tourism New Zealand, Redbull New Zealand and Redbull USA.


“Each of these individuals brings fresh ideas, which will enrich our ability to Find A Better Way for our clients in NZ.”


O’Neill has a wealth of experience across PR, marketing and creative services after working in sales and marketing for Mudbrick restaurant and winery and Vice NZ.

Additionally, PHD has expanded its digital, media, trading and PR teams with Matthew Towle, Akanksha Mehra, Harrison Shaw, Hannah Butler, Brigitta Rennie, Cheyenne Waltham having joined the agency in the past two months.

PHD Group’s acting ceo Nikki Grafton said: “PHD is delighted to welcome several new staff to our teams, bringing additional depth, expertise and experience to our client offerings. Each of these individuals brings different perspectives and fresh ideas, which will enrich our ability to Find A Better Way for our clients in New Zealand.”

About PHD
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media, reflected in the network ranking 2nd most awarded network in the world, according to the Gunn Media 100 report. PHD New Zealand was also named the Communications Council Media Agency of the Year 2018, Media Network of the Year at Spikes Asia Festival of Creativity 2017 and was also awarded a silver for the Campaign Asia Pacific Media Agency of the Year 2017. PHD has over 4000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)


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