PHD adds weight

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AUCKLAND, Tuesday: PHD Media has promoted Abby Parkin to general manager, and appointed Nigel Cherrie to head up TransAct (an e-commerce offering) to help clients navigate an increasingly complex marketing and media world.

Parkin’s new role will support PHD’s senior leadership team in the management of the agency and ensure the continued focus on client relationships and delivery.

CEO Nikki Grafton said: “Abby has been an integral part of the team for almost 10 years; she is an incredible operator who always adds value, finds solutions and brings a huge amount of passion to what she does.”

Parkin’s role is effective immediately.

“Cherrie recently joined the PHD team to spearhead the rollout of TransAct. Prior to joining he held senior UX roles in both IAG and Southern Cross.

“Nigel brings a wealth of digital experience to the agency and the creation of TransAct helps us continue to diversify the services we can provide for our clients.”

About PHD
PHD is a global communications planning and media buying agency network that delivers business-focused strategic thinking and creativity for some of the world’s leading brands.

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